Mastering master data management

Inside SAP CRM , Master Data Management

1. Lexmark International Inc., a leader in the printing and imaging industry, wanted to deliver only trusted data to its new SAP ERP application. Without master data that was cleansed, consolidated, and integrated, the firm would find much of the value of its new enterprise resource planning (ERP) software out of reach. To manage master data enterprise-wide and provide a governance structure to continually maintain data quality, Lexmark is leveraging SAP software and services, along with expertise from Wipro Technologies Inc., an SAP global services partner. Lexmark has started going live with its vastly improved master data and is already experiencing reduced costs and improved customer service. The business challenge Managing Data as a Strategic Asset Lexmark develops, manufactures, and markets printing and imaging systems, including laser printers, inkjet printers, and multifunction devices for homes and offices. Lexmark also provides supplies for these devices and a variety of related services, including a distributed fleet management service that is a key competitive differentiator. Under this service, companies outsource the management of their printing operations to Lexmark, which assures that its printing devices are continually operational and adequately stocked with necessary supplies. Click here to read the full article in the October 2010 ... (Read Full Article)

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