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Hashing out the New Rules of Marketing - with Jonathan Becher of SAP
YouTube Strategic Enterprise Mangement , Mobile , People
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In this informal discussion shot in Palo Alto, Jon Reed of www.JonERP.com talks with Jonathan Becher, Chief Marketing Officer, SAP, about the "new rules of marketing" and how this impacts not only software vendors but consumers. The guys talk about the impact of personalization, the limitations of a Klout-oriented view of Influence, and how a "pull" approach to marketing creates new challenges for all companies, SAP included.
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