Also written by Michael Maoz:
SaaS for CRM: Success is unevenly distributed.
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Customer Experience Greatness at Zero Cost: CRM’s new vista

Gartner Blog Network
The best experiences that I have had in the commercial world have come at zero additional cost to the enterprise. The moments that sealed my loyalty to a business have not been due to amazing technology (though that has enabled greatness), but due to emotional elements. I never mention businesses, but I would love to [...]